What is True Pros?
Long-form interviews with top professionals, transcribed and published as a book. Hear their life story and learn how they got to where they are. Learn about their industry and all the different professions within it. Read how they've succeeded, where they've failed, and what they recommend for new and experienced professionals alike.
First Book Coming Soon
For many, the world of commercial real estate (CRE) is not just a mystery—it’s a complete unknown. CRE is a vast industry with professionals excelling in a wide range of roles. This book brings together the thoughts, perspectives, and lessons from top performers across the field. Through in-depth, long-form interviews, it chronicles the life stories of seasoned professionals, offering insights into their successes, setbacks, and the challenges they’ve overcome. The interviews are complete, and we’re now compiling them into a comprehensive and engaging guide. Stay updated and gain early access to drafts as we bring this project to life.
Featured Pros
Chris Powers - Moses Kagan - Bob Knakal - Beth Azor - Chelsea Mandel - Antonia Botero - Eric Weatherholtz - Omar Morales - Sean Sweeney - Susan Miller Gruppi - Bethany Babcock - Kyle Matthews